A team of models dressed as cheerleaders spelt out the message “BT? Fast broadband? My arse!” on their bare bottoms in central London today. The cheeky publicity stunt by Virgin Media took place in full view of the BT Tower.
According to Virgin, it was “simply a humorous way to get across a serious message – that customers should demand what they are being promised from their internet providers”.
It’s not the first time that Richard Branson’s company has resorted to ass-vertising. The picture below was taken at this summer’s V Festival: